This is marketing

As usual, these are my takeaways from the book!

Crossing the Chasm by Geoff Moore

The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson

My Life in Advertising and Scientific Advertising by Claude Hopkins

Ogilvy on Advertising by David Ogilvy

Adcreep by Mark Bartholomew

Who Do You Want Your Customers to Become? by Michael Schrage

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce by Jackie Huba and Ben McConnell

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott

Secrets of Closing the Sale by Zig Ziglar

Positioning: The Battle for Your Mind by Jack Trout and Al Ries

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

Tribes: We Need You to Lead Us by Seth Godin

All Marketers are Liars by Seth Godin

Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You by Seth Godin

Direct Mail Copy That Sells by Herschell Gordon Lewis

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury and Stephen Fenichell

The Culting of Brands: Turn Your Customers into True Believers by Douglas Atkin

Selling the Dream by Guy Kawasaki

The Four Steps to the Epiphany by Steve Blank

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

Marketing: A Love Story: How to Matter to Your Customers by Bernadette Jiwa

Syrup by Max Barry

Free: The Future of a Radical Price by Chris Anderson

Rocket Surgery Made Easy by Steve Krug

The Guerrilla Marketing Handbook by Jay Levinson and Seth Godin

The Regis Touch by Regis McKenna

New Rules for the New Economy by Kevin Kelly

Talking to Humans: Success Starts with Understanding Your Customers by Giff Constable

The Tom Peters Seminar: Crazy Times Call for Crazy Organizations by Tom Peters

The Pursuit of Wow! Every Person’s Guide to Topsy-Turvy Times by Tom Peters

Start with Why by Simon Sinek

The Experience Economy, Updated Edition by Joseph Pine and James Gilmore

Meaningful Work by Shawn Askinosie

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld

Business Model Generation by Alexander Osterwalder and Yves Pigneur

The War of Art and Do the Work by Steve Pressfield

My thoughts on this book:

Though everything in this book is classic knowledge that should be applied, I do think that there are some points that the author fail to see. Like building a brand story, yes, it is important, but sometimes revenue are more important at the moment. If you can’t even keep the boat afloat, there isn’t much you can do. There are many points that spark my thinking along the way and I think they are great. The hard part is how to apply these thinking, and that is left blank for all of us in different industries to think what’s best marketing for us all.

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