Hyper casual games trends

Hyper-casual games have appeared on the market not so long ago, but they are rapidly surpassing casual games in many ways. Hyper casual games are games without a story with the simplest possible controls in a tap-to-play format. As a rule, the goal of the game is so clear that there is no need to explain it to a player.

Over the past few years, hyper-casual games have experienced unprecedented growth, and this trend is only getting stronger. Today, games of this format are among the most earning games in the App Store and Play Market.

The list of services carried out by Cookies.Games as a gamedev company also include the development of hyper-casual games. Today we’d like to share with you some thoughts on why hyper-casual games became so popular and what trends we may expect in the future.

Bloom of Hyper casual games

So what makes these games so popular? As the genre title states, hyper-casual games are simple games with rudimentary mechanics and instant transition to gameplay. The combination of simple mechanics with minimalistic UI provides an accessible and incredibly fun user experience without any training. Unlike other genres, players can instantly immerse themselves in the process and get hooked on the game.

That’s pretty much the success formula in essence. Due to their fundamental simplicity, hyper-casual games are not only easy to play, but they make you want to play them again and again. Also, unlike other genres, hyper-casual games are made for everyone.

Hyper-casual game is a global phenomenon, the rate of installs for hyper-casual games has increased immensely over the past year, also more and more hyper-casual developers appear on the market. The industry’s low barriers to entry have helped several previously unknown developers rise to the top of the charts. As casual games introduce complicated features, they become more fun, but also more challenging. This, in turn, leads to the dominance of hyper-casual games.

Expected trends

Hyper-casual games remain one of the fastest-growing areas of mobile gaming. It’s likely to continue to flourish. Cookie.Games prepared a list of trends that are expected to occur with the genre shortly.

On the one hand, considering extreme popularity, immense money profits, and quite a simple development process, we expect the market to be overflown with hyper-casual games. On the other hand, high popularity goes along with high competitiveness, game developers will have to be even more sophisticated to surprise players with unusual mechanics.

Today, developers are ready to implement almost any mechanics and idea as a hyper-casual game. Someone borrows the mechanics of minigames from console titles, others get inspiration from actions from real life, and someone else borrows approaches originally invented for advertising creatives. Anyway, this increase seems to produce even more hyper-casual games using unexpected sources of inspiration.

2. Implementation and combination of more complicated mechanics

Some developers may try to combine the gameplay of mid-core games with hyper-casual mechanics. If this trend develops, hyper-casual projects may stop forgiving players for mistakes and return to their roots, becoming more skill-dependent. This may lead to the creation of new sub-genres.

3. Better graphics and visuals

The hyper-casual genre is strongly tied to advertising creatives, the success of which determines the popularity of the project itself. That is why games with the most unusual and even strange visuals will have an advantage. With the development of technology and changing user requests, more complex projects from a visual point of view will appear on the market. We may expect a shift to more realistic graphics and move away from the usual cartoon style.

4. Integration with big companies

The collaboration of large publishers that have a portfolio of large IPs and hyper-casual developers can lead to the emergence of games based on quite well-known titles in the hyper-casual market. Adding hyper-casual mechanics to existing big games will help companies expand the audience of their projects. This approach can also become an entry point into the gaming market of well-known brands.

5. IDFA rules changes

Updates to the IDFA rules could change the market for hyper-casual games, as they are heavily dependent on ad monetization. The exact impact will depend on how the innovations end up working and how publishers can adapt to them. Some hyper-casual games will have an advantage due to the vast user base. Thus allowing publishers to promote the games on other titles in their portfolio.

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