Improving Fan Experience in the Sports and Entertainment Industry

With the digital platforms and services available today, improving fan experience has become the core of sports and entertainment brand strategy. It is undeniably true that fan experience plays an important role in their willingness to engage with their teams. A customer identity and access management (CIAM) solution can help sports franchises discover new ways to engage with fans both inside the stadium and out.

Like a good coach studying the opponent to formulate a game plan, customer data helps franchises learn how fans are engaging with the team and what to offer them as a result. The problem is that, with so many fan interactions generating data, teams are often left with decentralized data silos about their customers. Having a fragmented view of their fans means teams are missing out on revenue. Basic demographics, along with data collected from email campaigns, advertising platforms, e-commerce properties, and ticket purchases all paint a picture of each fan. This data can then be leveraged to cater to their unique needs, helping improve their overall experience and drive revenue.

Personalized mobile apps and services are a great way to enhance fan experience. But forcing fans to create multiple accounts in order to engage with the various components of these apps is disruptive and can lead to a lack of adoption for those services.

Related posts:

This post catalogues some of the many -and often dramatic- deficits in online music education. These have been grouped according to their broad area of application, for example: In doing so, we set…

Good ideas are all well and good, but if you keep them bottled up in your noggin then there they will stay until one day your brain needs the space for an episode of Game of Thrones or to remember…

Whether you are an over zealous Bond fan or you are just extremely passionate about off-road adventure, this 2010 Land Rover Defender SVX “Spectre” being offered by RM Sotheby’s is sure to satisfy…